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Strategic Design Support
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Most clients don’t fit into just one category — and that’s the point. I design outcomes by working across whatever your business needs, when it needs it.
This is design thinking applied to the whole picture — bringing messaging, visuals, systems, and operations together so everything connects and works in sync. I work with you to evaluate the big picture, connect disconnected pieces, set design direction and priorities, ensure cross-channel consistency, and make decisions that consider both workflow and impact. I solve messy, undefined problems and provide ongoing guidance, because every choice matters when it all has to function as a cohesive system.

Branding
(It’s Not a Logo)
What this is:
Branding is the look and feel of your business — and how people connect with it.
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Includes:
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Logo design & refinement
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Visual identity systems (colors, typography, layout rules)
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Catalog layout & brand consistency
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Menus, cards, printed materials
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Signage, banners, storefront visuals

Marketing & Communication Design
What this is:
This is the design of the materials your business puts out into the world — where wording and visuals work together to clearly explain who you are, what you offer, and make complex information easy to understand.
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Messaging refinement (clarifying what you say and how you say it)
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Headline & copy hierarchy (what people read first, second, third)
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Website page messaging & content structure, presentation & deck messaging, advertisement copy, social media, email & newsletter messaging, flyers, brochures, sales sheets, product and service descriptions

Systems & Operational Design
What this is:
Design applied to how your business actually works — creating clarity, consistency, and efficiency behind the scenes.
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Includes:
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Internal systems & workflows
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Website structure & organization
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E-commerce operations & setup
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Catalog and product organization
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Templates and tools that save time