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Strategic Design Support

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Most clients don’t fit into just one category — and that’s the point. I design outcomes by working across whatever your business needs, when it needs it. 

 

This is design thinking applied to the whole picture — bringing messaging, visuals, systems, and operations together so everything connects and works in sync. I work with you to evaluate the big picture, connect disconnected pieces, set design direction and priorities, ensure cross-channel consistency, and make decisions that consider both workflow and impact. I solve messy, undefined problems and provide ongoing guidance, because every choice matters when it all has to function as a cohesive system.

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Branding
(It’s Not a Logo)

What this is:
Branding is the look and feel of your business — and how people connect with it.

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Includes:

  • Logo design & refinement

  • Visual identity systems (colors, typography, layout rules)

  • Catalog layout & brand consistency

  • Menus, cards, printed materials

  • Signage, banners, storefront visuals

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Marketing & Communication Design

What this is:

This is the design of the materials your business puts out into the world — where wording and visuals work together to clearly explain who you are, what you offer, and make complex information easy to understand.

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  • Messaging refinement (clarifying what you say and how you say it)

  • Headline & copy hierarchy (what people read first, second, third)

  • Website page messaging & content structure, presentation & deck messaging, advertisement copy, social media, email & newsletter messaging, flyers, brochures, sales sheets, product and service descriptions

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Systems & Operational Design

What this is:
Design applied to how your business actually works — creating clarity, consistency, and efficiency behind the scenes.

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Includes:

  • Internal systems & workflows

  • Website structure & organization

  • E-commerce operations & setup

  • Catalog and product organization

  • Templates and tools that save time

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